 "While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee – we offer a community gathering place where people come together to connect and discover new things."
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Howard Schultz – via videocast Chairman, CEO, and President In 2008, Howard Schultz made the unprecedented decision to return as Starbucks' CEO—eight years after he had stepped down—with a fresh determination to bring the iconic coffee company back to financial health without sacrificing its humanity. Schultz's business philosophy is anchored in a core belief: "It's not just about winning but winning the right way." His new release, Onward, unveils the compelling, candid story of the maturing of both a brand and a businessman. In this exclusive Summit interview, Schultz will speak to the highs, lows, and key turning points that helped Starbucks regain its command as the neighborhood shop that sells not just coffee, but an experience. |
Göteborg & Stockholm, 13-14 januari 2012
